Challenges for Home Based Female Entrepreneurs
In connection with the objective of women empowerment, the latest episode of Ranra (Light) brought forward the various challenges faced by female entrepreneurs and home based workers.
The studio guest were Ms. Saima Amjad, a female entrepreneur, and Ms. Asma Sadaqat, a social worker working with home based skilled females and connecting them to local markets. Ms. Asma, while sharing her experiences, said that time, costs, minimum wages and fixed prices by the wholesalers are just some of the major challenges faced by the home based workers.
Ms. Saima said that majority of the home based workers are unaware of existing labor laws, minimum wages and working hours so they are easily exploited. She elaborated that even though Civil Society Organizations and Women Chamber of Commerce are trying to support these women, yet more intensive efforts are needed so that they can access the national and international markets.
Ms. Asma was of the opinion that women in remote areas face more cultural and social challenges if they opt for a business and try to access the markets. A report was aired to share the views of females entrepreneurs.
About Sabawoon:
Sabawoon airs in Khyber Pakhtunkhwa (KP) and Federally Administered Tribal Areas (FATA) since 2011. It began as a counter-radicalization, strategic communications programme, designed to highlight and promote the fundamental governance values such as democracy, rule of law, women’s rights, and equal citizenry, social cohesion.
The show airs Monday through Thursday every week under four themes on FM-101.5 Peshawar and Dera Ismail Khan 711 KHZ from 3:20 PM to 4:00 PM.
On Monday, JargaMaraka covers current affairs and important regional issues with an input from government and other senior officials. On Tuesday, Da SimayJaaj gives an overview of the top stories from KP and FATA regions. JwandaiJazbey airs on Wednesday and deals with issues of relevance to, and significance for, youth, students and women. Socio-cultural affairs are discussed in Ranra on Thursday.
The primary objective of the show has been to underline the criticality of constitutionalism, fundamental rights, public accountability and the rule of law for countering extremism illegalities of all forms.